Privacy Policy & Cookies

Website: https://www.graftonmotorcycles.co.uk
Last updated: 14 October 2026

1. Who we are

Grafton Motorcycles operates the website www.graftonmotorcycles.co.uk and is committed to protecting your privacy and handling your personal information responsibly.

For the purposes of applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the organisation responsible for your personal information is the legal entity operating Grafton Motorcycles.

Business address:

Email: sales@graftonmotorcycles.uk
Telephone: 01908 282 121

In this policy, “we”, “us” and “our” refer to Grafton Motorcycles. “You” refers to anyone visiting or using our website or contacting us.

2. Personal information we collect

We may collect and process the following categories of personal information:

• Contact information: your name, email address, telephone number and other details you provide when making an enquiry.
• Enquiry and transaction information: details relating to motorcycle sales, servicing, finance enquiries, test rides, training, products and services you ask us about.
• Technical information: your IP address, browser type, device information, operating system, approximate location derived from technical information and online identifiers.
• Website usage information: pages visited, links clicked, time spent on pages, referral sources and interactions with website content.
• Marketing and advertising information: information about your interactions with our advertising, marketing campaigns and website, including information collected through cookies and tracking technologies where permitted.
• Communication preferences: your marketing preferences, cookie choices and any consent or withdrawal of consent you provide.

We may collect this information directly from you, automatically through your use of the website, or through third-party services where legally permitted.

3. How we use your information

We use personal information for the following purposes:

• To respond to enquiries and provide information about our motorcycles, services and offers.
• To manage customer relationships, bookings, test rides, servicing and other requests.
• To operate, maintain, protect and improve our website.
• To understand how visitors use our website and improve its content and performance.
• To measure the effectiveness of advertising and marketing campaigns.
• To deliver relevant advertising and, where permitted, show advertising to people who have previously visited our website or interacted with our business.
• To meet our legal, regulatory and record-keeping obligations.
• To protect our business, website and customers against fraud, misuse and security threats.

We only process personal information where we have an appropriate lawful basis under applicable data protection legislation.

4. Cookies and tracking technologies

Our website may use cookies, pixels, scripts and similar technologies to make the website function, understand website usage, measure marketing performance and support advertising.

Cookies and similar technologies may store information on your device or access information already stored on it. Some technologies may also transmit information to third-party providers.

We distinguish between the following categories:

• Strictly necessary technologies: required for essential website functions, security or services you have requested.
• Analytics technologies: used to understand website traffic and visitor interactions.
• Advertising and marketing technologies: used to measure advertising performance, build advertising audiences and support relevant advertising.

Where consent is required, we will ask for your consent before activating non-essential cookies and tracking technologies.

You can refuse non-essential cookies without being prevented from accessing the website's general content. You can change your cookie preferences or withdraw consent at any time through the cookie settings available on our website.

Blocking certain cookies through your browser may affect some website functionality. Withdrawing consent does not necessarily remove information already lawfully shared with a third party; you may also need to exercise your rights with that third party.

5. Meta Pixel and Meta advertising

We use, or may use, Meta Pixel, a tracking technology provided by Meta Platforms, to help us understand the effectiveness of our advertising and improve the relevance of our marketing.

Meta operates services including Facebook and Instagram.

What is Meta Pixel?

Meta Pixel is a piece of code that can be placed on our website. When activated, it can record actions visitors take on our website and transmit information about those actions to Meta.

Depending on how the technology is configured and the choices you have made, information collected or transmitted may include:

• Your IP address.
• Browser, device and other technical information.
• The website address or page you visit.
• The date and time of a visit or interaction.
• Actions taken on our website, such as viewing a motorcycle, viewing an offer or submitting an enquiry.
• Information about the website or advertisement that referred you to us.
• Cookie identifiers or other online identifiers.
• Advertising interaction and conversion information.

Depending on the configuration, information may be combined with other information Meta holds about you or your device. This may allow Meta to associate website activity with a Meta account or use it to support advertising and measurement.

We do not intend to send sensitive personal information to Meta through our advertising tracking technologies.

Why do we use Meta Pixel?

We use Meta Pixel, where implemented, for the following purposes:

• Advertising measurement: to understand whether our Facebook and Instagram advertising leads to website visits, enquiries or other relevant actions.
• Campaign optimisation: to evaluate and improve advertising campaigns.
• Audience creation: where permitted, to create audiences based on interactions with our website.
• Remarketing: where permitted, to show relevant advertising to people who have previously visited our website or interacted with our business.
• Advertising relevance: to help assess the relevance and performance of our advertising.

These activities help us make better-informed decisions about our marketing and promote our motorcycles, offers and services more effectively.

When does Meta Pixel collect information?

We will configure Meta Pixel and any associated advertising cookies or tracking technologies so that they do not activate before you have given the consent required by law.

If you reject advertising cookies or withdraw your consent, we will take appropriate steps to prevent further non-essential tracking through our website, subject to the technical operation of our consent system.

You can manage your preferences through our website's cookie settings.

Who receives the information?

Information collected through Meta Pixel may be transmitted to and processed by Meta Platforms and relevant Meta companies involved in providing its services.

Meta may process this information for advertising measurement, audience matching, advertising delivery, security, analytics and other purposes described in Meta's own privacy documentation.

Depending on the specific processing activity, Meta may act as a processor on our behalf or as an independent controller for its own purposes.

For further information, please consult Meta's privacy documentation:

• Meta Privacy Policy: https://www.facebook.com/privacy/policy/
• Meta Cookies Policy: https://www.facebook.com/privacy/policies/cookies/

Lawful basis for Meta Pixel

Where Meta Pixel uses cookies or similar technologies that require consent, we rely on your consent before activating those technologies.

For the subsequent processing of personal data, we will identify and document the applicable lawful basis under UK GDPR. Where we rely on legitimate interests for any relevant processing, we will assess those interests against your rights and reasonable expectations.

You can withdraw consent at any time through our cookie settings. Withdrawal does not affect the lawfulness of processing that took place before consent was withdrawn.

6. Social media and social networking platforms

Grafton Motorcycles uses social media platforms, including Facebook and Instagram, to promote our motorcycles, products, services, offers and events, communicate with customers and engage with our audience. We may also use other social media platforms for business and marketing purposes.

Our social media pages

When you visit, follow or interact with our social media pages, or contact us through social media, the relevant platform may collect and process personal information about you.

This information may include your profile name, profile picture, comments, messages, reactions, shares and other information you choose to make available through the platform.

We may use information you provide through social media to respond to enquiries, provide customer service, manage interactions and communicate information about our business.

Please consider the information you share publicly and avoid posting confidential personal information in public comments.

Third-party social media platforms

Social media platforms operate independently of Grafton Motorcycles and have their own privacy policies, terms and data handling practices.

Depending on the platform and your privacy settings, these providers may collect information about your activity, use cookies or similar technologies, combine information with other data they hold about you, and use your information for analytics, personalisation and advertising.

For further information, please consult the relevant platform's privacy policy:

• Meta (Facebook and Instagram): https://www.facebook.com/privacy/policy/
• LinkedIn: https://www.linkedin.com/legal/privacy-policy

Your interactions with these platforms are subject to their own terms and privacy policies. You can manage certain privacy and advertising preferences through the relevant platform's settings.

Social media advertising and tracking

We may use social media advertising tools to promote our products and services, measure advertising performance and understand how people interact with our website and campaigns.

This may include Meta Pixel and associated advertising technologies, as explained in Section 5 of this policy.

Where applicable, these technologies may collect information about your website visits, interactions and advertising activity and share it with the relevant platform. This information may be used to measure advertising results, create advertising audiences, support remarketing and improve the relevance of advertisements.

We will obtain consent before activating non-essential cookies or similar tracking technologies where required by law. You can manage or withdraw your consent through our website's cookie settings.

Refusing website tracking cookies does not automatically prevent social media platforms from collecting information about your activity on their own websites or apps. You can manage that activity through the relevant platform's privacy settings.

Social media links and embedded content

Our website may contain links to our social media pages or, where applicable, embedded social media content or sharing features.

Clicking a link will take you to the relevant external platform. If our website includes embedded content, social media buttons or other third-party features, those features may transmit information to the relevant provider when they load or are used.

Where such features use non-essential cookies or similar technologies requiring consent, we will take appropriate steps to ensure they are not activated before the required consent is obtained.

We recommend reviewing the privacy policy of any external platform you visit before sharing personal information with it.

7. Other third-party services

We may use third-party providers to help operate our website, manage customer enquiries, deliver communications, analyse website performance, process transactions or support marketing.

These providers may process personal information on our behalf or, depending on their role, determine their own purposes for processing it.

We will take appropriate steps to ensure that personal information is shared only where necessary and with appropriate safeguards.

Where our website contains links to external websites, those websites operate under their own privacy policies. We are not responsible for the privacy practices of external websites.

8. Lawful bases for processing

Depending on the purpose, we may process personal information on one or more of the following lawful bases:

• Contract: where processing is necessary to enter into or fulfil a contract with you.
• Legitimate interests: where processing is necessary for our legitimate business interests and those interests are not overridden by your rights and freedoms.
• Consent: where you have freely given consent for a specific purpose, including where required for non-essential cookies and advertising tracking.
• Legal obligation: where processing is necessary to comply with applicable law.

Where we rely on consent, you can withdraw it at any time. Where we rely on legitimate interests, you may have the right to object to the processing.

9. Direct marketing

We may send you marketing communications where permitted by law and, where required, where you have given consent.

Our communications may include information about motorcycles, new models, special offers, servicing, accessories, events and other products or services we provide.

You can unsubscribe from marketing emails at any time using the unsubscribe link in the email or by contacting us directly.

Withdrawing consent to marketing communications does not affect the lawfulness of processing that took place before withdrawal.

10. How we share personal information

We may share personal information with:

• Website hosting and technical support providers.
• Customer relationship management and communications

Resources & Further Information

Overview of the GDPR - General Data Protection Regulation
Data Protection Act 1998
Privacy and Electronic Communications Regulations 2003
The Guide to the PECR 2003
Twitter Privacy Policy
Facebook Privacy Policy
Google Privacy Policy
Linkedin Privacy Policy
Mailchimp Privacy Policy

v.4.0 Oct 2026 Edited & customised by: Grafton Motorcycles